AFTER A DECADE OF DEALING WITH DIAMONDS, JADE FELT THAT IT WAS TIME TO BREAK THE RULES OF THE FINE JEWELRY WORLD

From signature styles to show-stopping silhouettes, discover our curated edit of investment pieces that will make starting this new year even better.

From signature styles to show-stopping silhouettes, discover our curated edit of investment pieces.

A NEW TYPE OF FINE JEWELRY MADE IN NYC AND HANDCRAFTED IN ETHICALLY-SOURCED NATURAL DIAMONDS, 18K GOLD & PLATINUM

Manifest your 2025 goals by engraving it onto a piece that will be a reminder to you all the time.

Manifest your 2025 goals by engraving it into a piece that will be a reminder to you all the time. This year, set your intentions to magnetize what you want.

Kate Bosworth in the 5-Stone Ara Studs

Ashley Graham in the Envoy Signet Ring

Rocky Barnes in the Mini Diamond Lola Charm Set

Madelyn Cline in the Crescent Hoops

Loreal Sarkisian in the Graduating Riviera Necklace

Simone Ashley in the Maverick Short Drops

Yara Shahidi in the Duet Hoops

Amanda Stenberg in Jade Trau Charm Amanda Stenberg in Jade Trau Charm

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Get on our 'Friends With Benefit' loyalty program to enjoy exclusive insider access to new arrivals, private events, seasonal offers, and so much more.