History

restyling and customization

After a decade of dealing with stones, the diamond world was ready for a shake-up, Jade has implemented 20 years of her experience in the  industry to design a covetable brand of ready-to-wear, refined diamond jewelry.


A New York City native, Jade Trau is the true embodiment of the designer's history in the diamond industry. Each piece in the collection is crafted around the diamond first before the design, creating a modern sentimental jewelry that will last for generations. Inspired by the synergy between her past and the present, drawing upon her family heritage as a fifth-generation diamantaire, Jade truly understand the anatomy of a diamond which is reflected throughout her collection.

Now, Jade's artistry is forging the path for diamond jewelry designs from her popularized custom restyling house to creating a new kind of classics, Jade is pushing the boundaries of the jewelry industry with a collection that is wearable and embraces an effortlessly cool style that you just want to add more to -- because no one ever stops after one Jade Trau piece. Get playful with it and add more to your story!



HOW OUR STORY BEGAN


Late 1800s

Jade’s great-great grandfather started a cutting diamond trade in Antwerp, Belgium.

From polished to rough diamonds, the Trau directly source from the largest suppliers of diamonds, De Beers, and has been mastering the craftsmanship of cutting and polishing diamonds for the industry.

Early 1900s

Chaim Trau started rose cutting diamonds (inspired by the shape of a rose bud) and became known for this. Today, Rose-Cut diamonds are repopulating.

The difference between Brilliant-Cut diamond vs. Rose-Cut diamond is its bottom. A Rose-Cut Diamond has a flat at the bottom creating a larger surface area for the stone's brilliance.


1998

 Jade at 18 years old joined her grandfather’s diamond wholesale company, where she spent hours watching and learning the art of diamond cutting and buying.

Taking her grandfather's place, Jade spent some time traveling from De Beers' office in London to the diamond bourses in Antwerp and Israel procuring the best in rough and polish diamonds.

2012

Frustrated with the fine jewelry styles in the industry, Jade founded her company, Jade Trau, a fine jewelry brand designed for the modern woman featuring wearable classic contemporary pieces inspired by her ode to vintage designs and her intensive background in diamond buying.


2013

Jade launched her first-ever collection, the Celestial Collection, inspired by the storytelling designs of the ethereal constellation and then followed by the Forget-Me-Not Collection, created around forgotten heirloom treasures she collected over the years.

2016

Jade designed a one-of-a-kind, custom diamond wrap bracelet for actress Olivia Munn’s 88th Academy Awards dressing. The wrap bracelet featured a single 12.06ct round, brilliant-cut diamond and a total of 21.7tcw of diamonds -- retailing at $740,000.

2017

Jade won her first-ever ‘Best In Bridal’ Couture Awards for her Astor Engagement Ring Stack featuring her Astor II (containing a single center diamond hanging from a pave band) sitting perfectly next to the Astor Band (featuring an open concept stacking band, made with a perfect spot for the center diamond to sit in).

2018

Jade launched the Penelope Collection defined by her playful approach to diamond setting and the Alchemy Collection created for four different archetypes and the diamond story behind each.

2018

Jade first publicized her restyling projects with private clients and widely introduced her bespoke services to her followers, putting her name on the books for it. 

Some may call her the 'House of Jewelry Makeover.'

2019

Another year, another award! Jade won ‘Best In Bridal’ Couture Awards for her contemporary engagement ring, the Selma Solitaire Ring, featuring a floating diamond setting in between two pave-knife edge band.

PS - this stunning style is now the best selling engagement ring at Jade Trau.

2019

Jade visited the world's largest diamond mines, De Beers, in Botswana where her diamonds are sourced from.

There are 4 diamond mines in Botswana, Jwaneng (richest diamond mine in the world), Damtshaa, Letlhakane, and Orapa (De Beers' oldest operating mine and the world's largest open-pit diamond mine).

These diamonds mines are all open-pit which allow visitors to come and watch the diamonds being dug up and sorted through. All of the mines are employed by Botswana locals which helps support the community's economy (making up approx. 60 -70% of Botswana's revenue).

2020

Jade launched a platinum series, the Harlow Collection, featuring designs inspired from the Art Deco era crafted in platinum which can wear beautifully over time.

After Harlow, Jade Trau launched a unisex collection, the Tatum Collection, crafted in her signature matte-finish and knife-edge touch that's catered to all of her men clients asking for wearable jewelry.

2020

Jade launched the Victoria Collection, designed after the sentimental value of jewelry and the purpose behind gifting precious pieces. Named after Queen Victoria, who was popularly known for her collection of sentimental treasures.

In support of her Victoria Collection launch, Jade teams up with her childhood best friend, Elwyn New York, to collaborate in a special branded partnership of handmade Silk Scarf featuring designs from the Victoria Collection.

2020

Jade Trau Gets Fancy! Jade launched a limited edition, one-of-a-kind collection, featuring her bestsellers restyled in colored and fancy shape diamonds.